Links are the most important factor in Google’s ranking algorithms. That’s why so many people tried to manipulate the links that point to their websites in the past. The reason you want natural, helpful, informative links is that you don’t want to have to constantly replace links ignored by the search engines and you don’t want to suffer from penalties and downgrades. Link acquisition should happen without anxiety. Outreach is a method of proactively acquiring backlinks to your website by contacting other website owners. The outreach process can involve any method of communication, but it typically happens via email and Twitter. You don't want to just attract people to your site, you want them to take the next steps towards becoming a customer. Your website needs to be compelling and be set up for maximum conversions.

Add a Click to Tweet button to pull quotes and other “tweetables” on a web page

Links aren’t just for navigation; they are also a tool for guiding potential customers through the marketing funnel. Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank for a keyword? Is the content unique? You can't skimp on quality. Not today. Don't deceive your users or present different content to search engines than you display to users, a practice commonly referred to as cloaking. Don’t try and stuff keywords where they don’t belong. Yes, still focus on keywords, but your north star for everything you write should be the user.

Chew on that one for a while

Backlinks are absolutely key to boosting your site’s position in search engines, moving you from page 50 to page 5, from page 5 to page 1. But why? Well, according to most search engines, a site that is being talked about and recommended a lot online must be doing so for good reason. Your bounce rate is determined by the amount of people that click on the link to your website in the search engine result pages (SERPs) and consequently click back again to Google. A high bounce rate indicates that people did not find what they were looking for on your website. Develop SEO-enabled content from creation that is ready to deliver across all devices. So content marketing is one of the 3 main pieces to SEO, but has been around for longer than SEO because of things like Michelin Stars and Guiness Book of World Records, which were essentially ingenious examples of content marketing for the tire company and the beer company respectively.

How to improve your content marketing

While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank the pages on your site. SEO is a set of practices and techniques to optimize a website to get it to the top of the search result listing for specific keywords or terms. When building backlinks to your website, you have to make everything look as natural as possible. It’s normal that a website has most of its links to the homepage. According to SEO Consultant, Gaz Hall: "How you’ve worked in the past won’t be how you work in the future. That’s because the SEO practices that have long been the norm are now being seen in a very different light. From the threat of Google de-indexing sites to legislation breaches leading to criminal charges, the search practices of brands, agencies and bloggers are in the spotlight. "

Add your target keyword to your title page

Outbound links to related pages helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info. Business leaders know that the world is changing. More customer research and transactions take place online now than ever before, and those numbers are only going to increase. Content quality is what will really change your ranking. Many site owners (particularly in the business-to-business sector) make the mistake of wanting to rank well for very esoteric and supply-side terminology.