Google Trends - Another free tool from the ever-generous Google. Well-written alt text can improve search rankings because search engines will check these for relevant keywords. Be Yourself. Write about what you know and make it a conversation with your readers. Keep it natural. People will find your content because they speak the same language and seek your advice. The theory behind this concept is that website which use a keyword often are likely extremely relevant to that keyword, however, overuse of that keyword may result in penalties to the website if the search engine deemed the keywords are not being used appropriately.

The mysterious world of analytics

From a marketing standpoint, you can refine a website to target a niche audience. Consumers can reduce search time when they look for product names identified by effective logos. It is commonplace to have a staging server (also called a dev site) setup for your website re-design / re-model project. It is also a good practice since you shouldn't be building a site in a live environment where your users can interact with an unfinished product. These include remote reboots, redundant power and network availability, and phone support, among other features.

Ridiculous rules about anchor text

An argument I've faced before is that 'we don't have time or the money to create that much content'. Sites designed for an older audience are not the same as those designed for teenagers. Typically, large organizations have complex, dynamic websites. With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it's not a good practice at all, where using a certain keyword five times might fit there.

Losing Focus on CTR

With tightening marketing budgets, more companies use in-house advertising resources. Many businesses don't think about optimizing the description listed under the title of their search results, but that is your one opportunity to provide a compelling marketing message and entice potential customers to click. To test should mean you are going to learn; therefore, learning from tests means integration, which in turn creates growth patterns. We asked a locak SEO Specialist, Gaz Hall, for his thoughts on the matter: "A growth marketer is the most effective when armed with knowledge of emerging information, whether it is about traffic opportunities or the industry or both."

Actionable tips on authority sites and Facebook

Over the years, there have been many fundamental changes and updates to the ways in which Google, and other search engines, interpret their userrs queries. As we embrace new technologies, we must also learn how to optimize for them. Permalinks are the permanent URLs for your web pages, posts, categories and tag archives. It is the web address used to link to your individual blog post and web page. By default, permalinks look something like this: https://yoursite.com/p?=17 This structure makes it difficult for search engine crawlers to read and index your web pages and posts. That means you will need to make it more accessible for both search engines and we visitors.? If a search gives no cues about context or intent, Google will suggest ways the user can refine his or her search to improve context and results.