There are many subtle nuances to the mechanics of semantic search, but ultimately what it means for you is that an authoritative page that dives into one specific topic in-depth will usually rank better than dozens of pages built around different keywords. SEO technique that is not approved by Search Engines is termed as Black Hat SEO. It is also called as spamdexing. You have to avoid Black Hat tactics as Search engines identify Black Hat SEO practices that will impede you from getting any benefits. Majestic’s Trust Flow is representative of link relevancy and ‘trust’. Optimise your website content for the best organic reach possible.

Each page of your site is already bringing in traffic from various forms of numerous keyword phrases

When working on your website, put the user first. Without them your site is worthless. Don’t bother with ‘shortcuts’. If it sounds too good to be true, it probably is. You’re ultimately looking to rank for keywords that will bring value to your business (i.e., those bringing traffic that will convert into leads and customers). You, therefore, have to target keywords with relevant intent. Visibility in search engines creates an implied endorsement effect, where searchers associate quality, relevance, and trustworthiness with sites that rank highly for their queries SEO – an acronym that can strike fear into website owners! Why? Because having an attractive website is just a first step. Beauty is, as they say, in the eye of the beholder and your visitors will be looking for an attractive and informative web site. Search Engines, however look for different things.

Use optimized .png files or SVG files with ALT text for images

A search result with a high CTR can often be given a boost by Google because it’s seen as attractive and relevant. You can increase your CTR by giving your page a custom meta description. This can be done from the page’s HTML or if you’re using WordPress, you could use a plugin like Yoast SEO to do this. aying attention to what the search engines suggest for topics important to your business can both give you insight into what your potential customers are really looking for and help you understand how your company should be represented in search results. A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. A link should only be considered quality if it’s relevant to your website and the particular page that the link is pointing to.

Help searchers find information on your site more easily

User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. If you’re an SEO-newbie you’ll probably hear lots of new and complicated terms. Beware, excessive linking, either internal or external can lead to the exact opposite results. Make sure that every link serves its own purpose in your content. Gaz Hall, a well known SEO Expert from the UK, said: "The type of content you use on a page also matters for indexing. For example, images are indexed differently from text. It is customary to ensure that meaningful images are assigned descriptive “ALT=” text and helpful captions. Image galleries can be challenging, especially when the image owners (often artists or photographers) are reluctant to publish high quality images or visible text on a page. "

Acquiring future-proof links

When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. Creating Local resources offers a plethora of link building opportunities. It is also an easy option for those businesses that don’t have a strong local presence or haven’t interacted much locally. Creating these resources is relatively easy but extreme care should be taken that only well-researched content goes into them. To know whether you are running on the wrong side of Google, use PixelGroove’s (the penalty checker on Google). Simply include your website URL on the tool and click check. Using structured data, you can serve Google your address details in the most convenient way.