Depending on your industry and the software you are using, it may be in your best interest to utilize graphics to enhance the presentation of any business plan. Production employees, for example, know how to handle materials, assemble products, test performance, and troubleshoot very specific problems. But you must protect your enterprise. Endeavor to see what others fail to see--new possibilities of sales, new means of profit, new methods of doing things.

The benefits to the buyer include confidence, prestige, and convenience and economy

It is temporary in nature because the money must be repaid to the lenders. Detail how the capital will be used, and the equity, if any, that will be provided for funding. Business-builders are not task- or project-focused. Are you too busy working to fully understand your actual costs, company financials, or profit targets?

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If you want to be known as the provider of the best quality workmanship, a marketing program outlining why your company delivers precision quality will increase your value to those customers who want perfect quality. In fact, the borrower s track record and management ability are concerns for bankers evaluating a loan application. A banker may not be interested in your rosy projections of future growth. Consequently, the business deals governing the monetary flows between the involved actors are settled in a way that follows logics that do not necessarily reflect the actual contribution of the single actors in the joint value-creating process.

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The same is true of the availability of funds. However meritorious it may be, it is useless unless the people find it out. Intrinsic motivation comes from a worker's internal sense of purpose, personal enjoyment of the work, and satisfaction of a job done well. A solid business plan may convince a supplier of some precious commodity to favor you over your rivals.

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Inventory, accounts receivable, equipment, physical plant, employees ' you name the cash-draining asset, and most manufacturers have gotta have it. Even New York City hot dog vendors must be licensed by the city before they can unfurl their carts colorful umbrellas. There s a reason Peyton Manning makes millions of dollars a year from endorsements. Finding a mentor or another entrepreneur who has built a business of his or her own can give you the additional insight of experience.

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This provides a path for people to become more valuable and to earn more money for you and them. The mere exposure effect is why advertisements are often effective in changing beliefs and attitudes about products and brands, and is a major reason for repetition in advertising. The key words are want to do. If, for example, you have 12 patents, your sales manager had five years of 30 percent annual sales gains, and you personally oversaw the grand openings of 42 stores in 11 months, this is the stuff investors and others reading your business plan will want to see.