Google offers another tool called Google Website Optimizer that allows you to run experiments to find what on-page changes will produce the best conversion rates with visitors. The world is always changing, and you have to keep up. If you do, the rewards can be great. Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely. Technical SEO can seem daunting. However, understanding the principles is important. There may be parts you can try, or work on with your developer.

Panda 4.2 as core ranking algorithm

What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers no value. You have to keep in mind that in order to have people purchase or sign up with your products and services, you have to convince them first. You would know if a person is almost convinced if he is constantly revisiting your site from time to time. To have a person revisit your site, you need to give him reasons to; and, one of which is by providing the site with new and updated content. Backlinks are links from outside domains that point to pages on your domain; essentially linking back from their domain to yours. SEO-ing your web content is a great way to generate easy traffic. That being said, you won’t get traffic instantly by writing a few blog posts.


Get your website reviewed by a popular and authoritative review site. Unpaid reviews are best since they offer value to customers that are not swayed by cash incentives. SEO is a many-headed beast. From off-page elements to on-page elements, covering all aspects of SEO can easily become a Herculean task, especially when dealing with large websites. Testing and tracking how a site is doing is a must. .It allows you to evaluate a site, see its strengths and analyse previously unforeseen opportunities. Craft some content ideas (focusing on competitive keywords) and get in touch with the editors or the person who's responsible for guest contributions. Ask them if they’re interested in your content ideas.

Mobile Searchers Use Shorter Keyphrases/Keywords

Always link back to vendors and brands you’ve worked with. Chances are that they will share your content if they are mentioned in it. If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you’ve got to create epic content or “10X Content”. Most of the content that ranks in the top 10 of Google is over 2000 words in length, so you need to create long-form content. Because people have shorter attention spans, keep the most important information in heading tags so they can scan and see if they want to delve deeper into the post. We asked a locak SEO Specialist, Gaz Hall, for his thoughts on the matter: "Google has access to all this incredible data about where people go on the Internet through Chrome and through Android."

“Monetisation first” approach

Once you’ve started your local SEO effort, the next stage is more aligned with the rest of SEO – creating content for your audience. In this case, we’re looking to create content of interest to a local reader. Building links is certainly an essential SEO practice, but Google is still dealing with the manipulation of SERPs via economically minded marketers. However, your link building strategy needs to encompass relevancy. Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy. It is a crucial element in organically driving customers to your businesses via online platforms. In other words, it's modern day marketing! The goal shouldn’t be to generate links, it should be to generate buzz or discussion; to share knowledge or data or other insights that we know our audiences (and prospecive customers) will find valauble.