What?s your best target market?

In some periods of the day you will have more custom than you can well attend to, while at other times you will have nothing to do. If for some reason you still don t see the need for or advantage of targeting a narrower market to sell your products …

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Moral hazard

That s how you ll make more sales. The weather of the face, the temperature of the hand, the color of the voice, will win customers where other means fail. Objectives: In business, objectives are specific results you are seeking to achieve within a specific time. Do whatever it takes …

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Why should anyone hire you?

Instead of spending all your time with weak people, spend time with your best team players who make you the most money. They do not have time to plow through an inches-thick plan and may in fact be put off by its imposing appearance. This fee is based on the …

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Updating Your Plan

The glut of tens of thousands of new products introduced annually, combined with the existing plethora of more than 30,000 products stocked by a typical supermarket, puts retailers in the driver s seat. That s exactly what empathy will help you do. In the early years of your start-up …

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Deflation can be bad for business

Suppliers want to sell only to people who can pay, which is one important reason a new supplier could ask to see your business plan before taking a big order. They are the reason that potential customers will connect with your organization, buy your product or service, stay loyal, and …

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How are you selling it?

Once you have defined your ideal customers profiles, you should take a few minutes to create an empathy map. Mezzanine financing, an even later stage, may be required for a major expansion of profitable and robust enterprises. Having everyone in the room on the same page, literally, can allow them …

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What is the perceived risk level?

Meetings are a simple way to manage systems, leverage yourself, and communicate expectations to your employees, managers, subcontractors, vendors, and suppliers. Want to double your business? You need the variety and breadth of experience and skills a board (of directors or advisors) brings to the table. A salary of $50 …

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Choosing your new Tent

Camping gives you the opportunity to learn new life skills, avoid electronic distractions, be one with nature, and clear your head. It’s like hitting the reset button. But should you choose one of the new revolution campervans or a tent? In a campervan you have seats, a stove, and …

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Driving in the UK

It’s easy to travel the length and breadth of the country on Great Britain’s major roads. Although many of these are scenic, running through beautiful countryside, the most memorable views are to be found off the beaten track. Driving along single-track roads in the Scottish Highlands, down the …

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The perfect is the enemy of the good

Like a football huddle, this should be a short meeting where everyone stands in a circle and talks about the upcoming daily activities, targets, goals, conflicts, confusions, schedule, material, equipment, tools, and deadlines. The fact that your business is unlikely to perform exactly as planned is no reason to skip …

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What are your main performance indicators?

Profit is everything that's left over after you've collected your receivables, paid your bills, and paid the owner's salary for the work he or she performed. When production systems are installed and used effectively, monthly evaluation meetings become a simple matter of checking what has been done properly and what …

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Prioritize the results

Never ask a residential broker to find industrial property. The best use of somebody else s money is to buy or build something that will make more money, both for you and for that person. If you continue to do business the same way, you won't improve or get better …

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What would you do if you weren't afraid?

It is stated on the best of authority that there are a thousand business firms in New York and vicinity each having one or more $5,000 positions awaiting the men who can fill them. Remember, the goal of contacting your customers is to get them to call you. Others …

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Don?t worry about funding if you don?t need it

A good professional in one of these slots can go a long way toward helping you succeed. Have you ever hired a manager, salesperson, or employee too quickly, without proper screening or reference checks, because you were too busy and needed to fill an empty slot to get your work …

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